The all-new Fire TV is the perfect streaming companion to any 4K UHD or HDR compatible TV. The picture quality is so sharp you’ll think you’re inside your TV (similar to the Upside Down in Stranger Things on Netflix but with less monsters).

All you have to do is plug in and you’ll have access to tens of thousands of channels, apps, and Alexa skills. With that many apps, there’s no surprise that there are even apps for your dog, yoga classes, and virtual fireplaces.

Watch over 500,000 streaming TV episodes and movies including content from Netflix, Amazon Video, HBO, SHOWTIME, STARZ, and many others. That’s over 15 million minutes of content. It would take you over 30 years to watch it all (you better get started).

And we can’t forget about Alexa. Fire TV without Alexa is like popcorn without butter. Alexa offers the most accurate voice search on any streaming media player. Press the button on the Alexa Voice Remote and say, “Alexa, find dramas,” or if you need less drama in your life try, “Alexa, find romantic comedies.” Plus, you can connect FireTv to any of your echo devices enjoy hands-free, far-field voice control.

The all-new Amazon Fire TV includes:

Brilliant 4K Picture Quality

True-to-life picture quality from thousands of 4K Ultra HD titles from Netflix, Prime Video, and more when connected to a 4K Ultra HD or HDR compatible TV. Check out Marvel’s The Defenders on Netflix in 4K, I promise you will not regret it. This is the first Fire TV to support HDR.

Compact and Portable Design

Fire TV comes in a new form factor that fits seamlessly behind your TV making it easier to take 4K content with you when you travel, because trying to log in to all of your apps on a hotel TV is more frustrating than seeing the prices for the minibar.

Powerful Performance

When you’re streaming your favorite shows, you won’t need to worry about buffering since the new Fire TV is 40 percent more powerful than the Fire TV Stick with a 1.5 Ghz quad-core processor and dual-band and 802.11ac Wi-Fi.

Ability To Do More With Your Voice

Coming soon, customers will have an even better hands-free content experience on Fire TV. We’re continuing to work with partners like Hulu, SHOWTIME, Sony’s PlayStation Vue, CBS All Access, NBC, Bravo, CNBC, and NBC News to add increased app functionality that lets you use your voice to rewind, fast forward, and play content with commands like “Alexa, change the channel to NBC in Hulu” or “Alexa, play Ray Donovan in SHOWTIME.”

Easy Set Up and Use

Fire TV connects to your HDTV’s HDMI port. Plug it in, turn it on, and get ready to stream in 4K Ultra HD. Connect via Wi-Fi or directly from your router using the optional Amazon Ethernet Adapter. Fire TV is also working with leading partners to have single sign-on added to TV Everywhere apps like NBC, AMC, CNNgo, Food Network, E!, USA, and more allowing you faster access to the content you love most.